Given numerous recent vehicle recalls and a somewhat staid image, Toyota’s eighth place in the study might be a surprise. Nevertheless, Interbrand cited several reasons for that ranking, including the firm’s crisis management approach. Its product strategy was also a factor, with the work being done on hydrogen fuel cells and a collaboration with BMW earning particular merit.
%2BFront%2BSide.jpg "Toyota Fuel Cell Sedan (2015) Front Side") |
| Innovative products like the Fuel Cell Sedan helped |
| Toyota become 2014’s most valuable automotive brand. |
The automotive brand seeing the highest value increase compared to 2013 is Audi. This reflects continued strong global sales, novel marketing activities and a consistent set of values. Land Rover meanwhile appears in the top 100 for the first time, thanks to an improved range and better customer satisfaction ratings.
| Interbrand Best Automotive Brands 2014 | |||
|---|---|---|---|
| Overall Ranking | Brand | Value (US$ Million) | Change |
| 8 | Toyota | 42,392 | +20% |
| 10 | Mercedes-Benz | 34,338 | +8% |
| 11 | BMW | 34,214 | +7% |
| 20 | Honda | 21,673 | +17% |
| 31 | Volkswagen | 13,716 | +23% |
| 39 | Ford | 10,876 | +18% |
| 40 | Hyundai | 10,409 | +16% |
| 45 | Audi | 9,831 | +27% |
| 56 | Nissan | 7,623 | +23% |
| 60 | Porsche | 7,171 | +11% |
| 74 | Kia | 5,396 | +15% |
| 82 | Chevrolet | 5,036 | +10% |
| 87 | Harley-Davidson | 4,772 | +13% |
| 91 | Land Rover | 4,473 | New entry |
Overall, Apple tops the Interbrand chart with a worth of US$118,863 million, ahead of runner-up Google.
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