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Wednesday, January 6, 2016

2015 Fiat 500 Sales Exceed 52,000 in North America

Fiat 500X Cabrio

The figures are in for 2015 and Fiat 500 sales in North America reached a total of 52,675 units. Fiat recorded its best sales ever for the month of December, helping the brand end the year on a positive note.

The Fiat brand sold 42,410 cars in the US during 2015, down 8 percent compared to 2014's record-setting pace, Fiat 500 sales in Mexico were up, with 4,753 cars sold compared to 4,627 the previous year. Canadian Fiat sales reached 5,512 down 31 percent from 2014's total of 8,027.

Fiat USA Sales: 42,410
Canadian Fiat Sales: 5,512
Fiat 500 Sales in Mexico: 4,753*
Total: 52,675

Fiat 500 1957 Edition


Fiat 500 Sales
The model breakdown in the US shows that there was a total of 25,084 Fiat 500 hatchback, Cabrios and Abarth sold in 2015. This is down 26 percent compared to 2014's figure of 33,708 cars. Sales of subcompact cars in the US have been hurt by low gas prices and the shift in buyer preference to crossover utility vehicles. Still, these figures fall in line with Sergio Marchionne's yearly expectation of 25,000-35,000 units expressed in 2012.**

Like nearly every car in its market segment, Fiat 500 sales in 2015 were less than 2014. However, the 500 still outsold some of its main competitors:

Fiat 500 YTD sales: 25,084
Hyundai Veloster sales: 24,245
Mitsubishi Mirage sales: 21,515
Scion Tc sales: 16,459
Toyota Yaris sales: 16,779
Volkswagen Beetle sales: 22,667

There were 2,955 Fiat 500s sold in Canada and 4,297 sold in Mexico during 2015.


Fiat 500L Trekking


Fiat 500L Sales
Fiat 500L sales in 2015 totaled 7,863, down 37 percent compared to 2013's figure of 12,413 cars. The roomy 500L MPV is the best-selling car in its class in Europe. However, it has seen its sales drop since the arrival of the 500X crossover in June.


Fiat sold 1,948 500Ls in Canada last year. Mexico started selling the 500L during the first quarter of 2015 and recorded 377 sales.


Fiat 500X with Mopar Stripes and Accessories


Fiat 500X Sales
Total sales of the Fiat 500X for 2015 reached 9,463. The suave 500X brings its sophisticated European character to the growing crossover sales segment. Sales have ramped up during the year as Fiat continues to work on the availability of popular models.


Fiat 500X Trekking
The 500X earned the Insurance Institute for Highway Safety (IIHS) Top Safety Pick+ rating for 2016. Top Safety Pick+ is the highest rating given by the IIHS, and the 500X was the only car in its class to awarded that rating in 2015.

There were 609 Fiat 500X crossovers sold in Canada in 2015. Mexico is just launching sales of the 500X this month and has already sold 79 units.

Fiat recorded its best December sales figures ever, beating last year's previous record December sales by 1 percent. December sales were also up 26 percent compare to the previous month of November.


Fiat 124 Spiders


2016
This coming year promises to be an exciting one for car enthusiasts. The new 124 Spider will be hitting Fiat Studios this summer and look for news on the limited production 124 Spider Prima Edizione as we get closer. There may even be a performance model of the 500X to spice things up. Select Fiat Studios that are Alfa Romeo dealers will also be getting the new Giulia Quadrifoglio sedan later this year. A Fiat Studio is going to be the place to be for car lovers this year.



Fiat 500 Sales in the United States, January - December 2015
Fiat 500Current MonthLast YearVol ChangeCurrent YTD TotalLast Year YTD TotalVol Change
December 2015
500
500L
500X

    1,501
     308
    1,996
    3,805

   2,302
   1,482
     0
  3,784

  -35%
    -79%
    New
    1%

     25,084
     7,863
     9,463
    42,410

         33,708
           12,413
           0
         46,121

    -26%
    -37%
    New
    -8%
November 2015
500
500L
500X

     968
     228
    1,833
    3,029

   1,984
   1,127
     0
  3,111

  -51%
    -80%
    New
    -3%

     23,583
     7,555
     7,467
    38,605

         31,406
           10,931
           0
         42,337

    -25%
    -31%
    New
    -9%
October 2015
500
500L
500X

    1,286
     293
    2,178
    3,757

   2,806
   919
     0
  3,725

  -54%
    -68%
    New
    1%

     22,615
     7,327
     5,634
    35,576

         29,422
           9,804
           0
         39,226

    -23%
    -25%
    New
    -9%
September 2015
500
500L
500X

    1,926
     339
    1,133
    3,398

   2,737
   623
     0
  3,360

  -30%
    -46%
    New
    1%

     21,329
     7,034
     3,132
    31,819

         26,616
           8,885
           0
         35,501

    -20%
    -21%
    New
    -10%
August 2015
500
500L
500X

    2,054
     305
    1,029
    3,388

   3,329
   33
     0
  3,362

   -38%
    824%
    New
    1%

     19,403
     6,695
     1,999
    28,421

         23,879
           8,262
           0
         32,141

    -19%
    -19%
    New
    -12%
July 2015
500
500L
500X

    1,959
     314
     962
    3,235

   2,371
   1,436
     0
  3,807

  -17%
    -78%
    New
    -15%

     17,349
     6,390
     1,294
    25,033

         20,550
           8,229
           0
         28,779

    -16%
    -22%
    New
    -13%
June 2015
500
500L
500X

    2,283
     530
     324
    3,137

  3,328
   1,150
     0
  4,478

  -31%
    -54%
    New
    -30%

     15,390
     6,076
     332
    21,798

         18,179
           6,793
           0
         24,972

    -15%
    -11%
    New
    -13%
May 2015
500
500L
500X

    2,614
    1,245
     8
    3,867

  3,337
   1,434
     0
  4,771

  -22%
    -13%
    New
    -19%

     13,107
     5,546
     8
    18,669

         14,851
           5,643
           0
         20,494

    -12%
    -2%
    New
     -9%
April 2015
500
500L

    2,498
    1,258
    3,756

  3,041
   1,257
  4,298

   -18%
    0%
    -13%

     10,493
     4,301
    14,794

         11,514
           4,209
         15,723

    -9%
    2%
     -6%
March 2015
500
500L

    3,276
    1,218
    4,494

  3,316
    1422
  4,738

    -1%
    -14%
     -5%

    7,995
     3,043
    11,038

         8,473
           2,952
         11,425

    -6%
    3%
     -3%
Feb 2015
500
500L

    2,333
     956
    3,289

  2,664
    801
  3,465

   -12%
    19%
     -5%

     4,719
     1,825
     6,544

         5,157
           1,530
         6,687

    -8%
    19%
     -2%
Jan 2015
500
500L

    2,386
     869
    3,255

  2,493
    729
  3,222

   -4%
    19%
     1%

     2,386
     869
     3,255

         2,493
            729
         3,222

    -4%
    19%
     1%





*Fiat Mexico sells other models besides the 500. Fiat Mexico sales were 9,362 units, an 18 percent increase over 2014.

Images: courtesy of FCA US LLC.  Spiders and 500L Authors
Sources: FCA US LLC and Automotive News
**Quattroruote Magazine from January 2012.
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