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Wednesday, October 12, 2016

Mazda MX-5 RF Launch Edition Already Sold-Out In The US

The North American division of Mazda announced today that all 1,000 units of the MX-5 RF Launch Edition allocated for the US market have been spoken for.

During the first week, more than 500 loyal customers placed their deposits for the range-topping and limited edition of the 2017 Mazda MX-5 RF. When ordering opened to the general public, the remaining cars were sold out in just 13 hours, proving the popularity of the upcoming retractable fastback version of the world’s best-selling roadster.

A massive 67 percent of the people that ordered an MX-5 RF Launch Edition opted for a manual transmission, but then again this is the driver-focused Miata we’re talking about. Unlike Europe, US-bound Launch Editions are only available in Machine Grey over Auburn Nappa leather, with the roof hand-painted in black and some special badging. That specific combo is only available to these models and is not possible to be replicated in lesser, regular-production models. Each car will also come with its own, individually numbered Tourneau 42mm MX-5 RF Launch Edition watch.

“The 2017 MX-5 RF Launch Edition preorder program was created to reward loyal Mazda customers with exclusive access to some of the first MX-5 RF models to be sold in the U.S., as well as to ramp up anticipation for what was arguably the star of the 2016 New York International Auto Show,” said Robert Davis, senior VP, U.S. Operations. “By every measure, this program was a success, and we’re excited to be that much closer to getting these cars into the garages of customers from all over the U.S.”

Those interested in the folding hardtop version of the MX-5 can now look at the Club and Gran Touring versions, with the latter also available with a six-speed automatic transmission. Club models equipped with the six-speed manual have the option of the Brembo/BBS pack that includes a front shock-tower brace, side sill body extensions, forged, lightweight BBS 17-inch wheels and Brembo front brakes with red-painted calipers and wider brake pads for greater heat dissipation ‘during spirited driving’.


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