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Tuesday, November 29, 2016

Porsche On Track For Record U.S. Sales, Expects 2017 To Be Even Better

After reaching its goal of 50,000 units in the United States in 2015, three years ahead of schedule, #Porsche is set for its seventh straight year of record sales.

That’s despite the luxury class being in decline, as well as all its nameplates, bar the Macan and Cayman, falling, too, mainly due to them being replaced or redesigned.

Still, Porsche Cars North America CEO Klaus Zellner told Autonews that, with the new line-up, he is confident the company will achieve even better results in 2017.

The Porsche executive expects the Panamera, which in contrast to its predecessors has received raving reviews, revamped 911 and 718 Boxster and Cayman to improve significantly next year. "We are fortunate to have the right product and the right sales organization to detach from the overall decline", Zellmer said. "Our plan, incorporating the new Panamera that will be out in January in our dealerships, suggests we can have another year of record sales."

Additionally, the company has already started reducing the the number of Cayennes that are allocated to the U.S. market, as the aging SUV is close to ending its life-cycle and will be replaced in late 2017/early 2018.

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