BMW & Tesla Taking Different Approaches But Will Ultimately Face Off

Horatiu Boeriu of BMWBLOG recently did a piece titled "BMW vs. Tesla - Which Company Is A Bigger Innovator?" in which he mentions...

BMW i3 Carves up Monticello Raceway

A few months ago I posted a story from InsideEvs written by my good friend (and neighbor!) Chris Neff. It was his take on a day in October ...

BMW i3 Sochi Olympic Commercials Revealed

BMW has released a series of commercials that will be used for commercials during the Sochi Winter Olympics which just opened yesterday. The...

It's track time! The first hand story:

My previous post was a video that showed some quick clips of an i3 racing around a track. I was happy to see BMW finally posting this video ...

The First-Ever BMW i3 Hot-Lap Video

Now this is more like it! I've talked to quite a few people within BMW that have driven the i3 on a track and have promised me it is a c...

BMW i3 Marketing Stepping Up

The i3 is set to launch in the UK, Germany and other select European countries in about two weeks now and BMW i marketing is preparing for ...

New Video Shows i3 Having Some Fun

A video posted on YouTube today by BikingInTheFreeWorld shows a Capparis White i3 having some fun on some roads in Germany. The video was s...