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Thursday, December 8, 2016

VW Says It Would Be "Suicide" To Bring Skoda To America

While #Skoda is still discussing the possibility of launching in the United States, its parent company, Volkswagen, says such a move would be suicidal.

A senior VW board member recently told Automobile Magazine that such an idea is absolutely mad and makes no sense.

“We may be crazy, but we’re not mad. Entering this huge market with an unknown brand, a model range focused on Europe, and a non-existent dealer network is pure suicide. Furthermore, the last thing Volkswagen of America needs now is in-house cannibalization,” they said.

Without the approval of its German overlords, Skoda has no chance of making its way stateside and will instead remain primarily focused on the European market.

Certainly the brand’s most important new model is the Kodiaq SUV, its first player into such a market and pivotal in helping it to capture some of the burgeoning demand for crossover and SUV models around the world. Although deliveries of the Kodiaq have yet to commence, it has already been confirmed that a coupe variant will debut at the Shanghai Auto Show next year.


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